Myspace RULES and SUCKS!

A good friend of mine, Brody, posted how Myspace sucks. Now, it is true it does suck..however it also true that it rules.

Now Myspace has no excuse for not ruling the world! They may have started with a fairly miserable application, but lots of time and money has not really improved the product. It allows people to modify....er eh...destroy their profiles and make their site look more like a drunken programmers product after a Mountain Dew shortage. Despite all of its shortcomings, one thing remains true...if you want to find out about music and connect to the bazzzillllions of people looking for it...then Myspace is king.

The true answer is...keep Myspace in its place and it will bring in the goods. See, all of your social networks should be in a synchronized chorus of traffic flow. Your .com should point to content on Myspace..where your myspace sends people to Bebo and then it should send people to Facebook...and so on. Your .com is no longer king (maybe prince)....because it only reaches a certain crowd. Your audience is out there on all or some of them and they should all be singing the same song. You .com should be 50% Myspace 25% Facebook 15% and then down the lines.

It is true that you should add value to your .com....like create your own .com social network (like I am doing with one client now). It will act as the "quarterback" of all the social networks and will provide a more centralized value to your .com. For those people who cannot do this, you should do your best to coordinate your efforts across the board.

For bands, Myspace still is the biggest and best...whether it stays there long term will depend if it can evolve. I still think there is room for a Myspace-Facebook-Twitter-IMEEM-Bebo-ETC killer out there...but for now exploit the big dog...and realize that it is not the application that makes a difference...it is the content and experience they get when they get there....so....clean up those myspace and make them emulate what you have going on with the other social networks sites you use.

So...to wrap it up, think of Myspace as your older uncle... you know the one on your mother side that is bit of an unstable-hippy-recluse. It is true that he could be a better person/uncle if he tried to, but he does provide the curiously fun time time (albeit creepy) when you visit.... So, keep visiting the uncle.

Comments

[randy]

I just found you here.

I agree you cant rule out the majors, and seriously with all the money myspace probably pulls in you would think they would shape up a little.

kinda reminds me of Internet Explorer. Everyone in the world knows is not that great, yet people keep using it because its there. Someday they'll get it together.

[Corrine]

I think that with all things now-a-days we expect a certain amount of frustration, a certain amount of suckiness. But since we expect it, we've become a little complacent, and we just live with it. MySpace is like this. It does suck. Just the use-ability of it. It's always slow and full of error messages. But millions use it nonetheless. I guess it was like this in the 50's when TV first came out and you had to adjust the set all the time, just to watch that tiny, fuzzy picture.

Somewhere out there is the next BIG innovation. When it gets here, we'll wonder how we ever lived without it, even though it too will suck. LOL